Digital strategy

Are you in need of a clear digital strategy for growth, or does the strategy you have need to be updated? Let us start by developing a clear digital strategy for you – and then help you implement it.

What is a digital strategy?

A digital strategy is a plan for how an organisation can use digital tools and technology to achieve its goals. These goals can be anything from increasing sales to building brand awareness or increasing customer loyalty. A digital strategy helps an organisation focus its time, resources and budget on the areas that will bring the greatest return and help them achieve their goals as efficiently as possible given the circumstances.

Tools in a digital strategy

There are many different tools and techniques that can be part of a digital strategy, including social media, SEO, email marketing, programmatic advertising and content marketing. The choice of tools and techniques will depend on the organisation’s goals and which target groups it wants to reach.

Clear, measurable goals according to SMART

An important part of a digital strategy is to define clear goals and measurable criteria to measure success. This can include things like increased sales, increased social media followers, increased website traffic, or increased email subscribers. These goals should be specific, measurable, achievable, relevant and time-bound, according to the SMART model.

Evaluate and follow up

It is also important to continuously evaluate and adapt the strategy to ensure that it remains relevant and effective. This may mean making adjustments to the tools and techniques used or revising the goals if it turns out that they are no longer realistic.


A good digital strategy can help an organisation stand out from the competition and reach a wider audience. By focusing on creating valuable content, building relationships with customers and using various digital tools and technologies, an organisation can increase its visibility and take advantage of the strong demand for digital services and products.

It is also important to remember that a digital strategy is not static, but instead should be a living process that is constantly adapted and updated to meet changes in the market.

A large part of the work with a digital strategy is to coordinate it with other company strategies, for example; to integrate it with sales, marketing and/or the overall company strategy. The digital strategy must be included as a natural part of the company’s development and then it must be integrated and permeate the entire company.

Let Dimension 46 start by developing a clear digital strategy for you – then we help you implement it. Contact us now.

Customer case: Skånetrafiken

Customised geo and target group as well as event based such as before and after football matches (MFF & HIF)

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Customer case: Filmstaden

Programmatic campaign for Filmstaden with video pre rolls and banner ads.

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