Case in point
Film city
Programmatic campaign for Filmstaden
Background: Filmstaden is the leading cinema company in Sweden.
Brief: Promotion of new, specific offer – a discount card.
Solution: Focus on reach and visibility in the chosen target group
![](https://www.dimension46.agency/wp-content/uploads/2023/03/Skarmavbild-2023-03-23-kl.-09.14.21-e1685346809956-uai-258x160.jpg)
Channels:
- Banner ads
- Programmatic banner ads based on the target audience
- Programmatic banner ads based on searches focused on movie titles and similar made on Google
- Video Pre Rolls
- YouTube video ads based on movie title searches made on YouTube
- YouTube video ads based on demographics such as income, age and number of children
![](https://www.dimension46.agency/wp-content/uploads/2023/03/Skarmavbild-2023-03-23-kl.-09.16.23-uai-258x179.jpg)
Results
The result exceeded our jointly set sales targets. Sales of the discount card increased by an average of 23% in the parts of the country where the campaign was running, compared to the parts where the campaign was not running where the increase was marginal (around 1%).
![](https://www.dimension46.agency/wp-content/uploads/2023/04/cropped-iStock-1342421416-uai-258x172.jpg)