​​Dimension 46 are experts in Programmatic, i.e. programmatic advertising. Contact us and we will devise proposals for layout and channel selection just for you.

What is programmatic advertising?

Programmatic advertising is a form of automated advertising where ads are displayed on different websites and platforms based on a user’s behaviours and interests. The ads are often shown in the form of banner ads, also called display ads, but also as video or search ads.

Programmatic advertising uses so-called buying platforms, DSPs or Demand Side Platforms, which help buy and place the ads on different websites. These platforms use data about user behaviour and interests to target ads to relevant target groups.

Normally, all programmatic campaigns are based on a cost per ad impression. However, there are different ways to optimize programmatic advertising, including cost per click (CPC), cost per thousand ad impressions (CPM) and cost per action (CPA), where an action can be an action your business wants potential customers to take on your website . The choice of optimisation will depend on the organisation’s goals and how to measure success.

The right message and relevant landing pages

To create a successful programmatic advertising campaign, it is important to choose relevant target groups and to create relevant and interesting content that captures the recipient’s interest.

It is also important to create relevant landing pages, which say the same thing and look like the ads that bring the user to your company’s website. In addition, it is central to optimize the landing pages for search engines, so that they load quickly and are easy to navigate and easy to find on Google and Bing.

Analysis and follow-up

It is also important to follow up and evaluate the results of the programmatic advertising campaign. This may involve using tools to track how many people have seen the ad, how many have clicked on it and how many have taken the desired action. By analyzing these numbers, you can see what worked well, and what can be improved for the next campaign.

Dimension 46 are experts in programmatic advertising. Contact us and we will come up with proposals for layout and channel selection just for you.

Customer case: Skånetrafiken

Customised geo and target group as well as event based such as before and after football matches (MFF & HIF)

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Customer case: Filmstaden

Programmatic campaign for Filmstaden with video pre rolls and banner ads.

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